{"id":33,"date":"2024-06-06T08:15:44","date_gmt":"2024-06-06T08:15:44","guid":{"rendered":"https:\/\/cosmeticseurope.eu\/about-cosmetics\/history-of-cosmetics\/"},"modified":"2026-03-16T14:04:59","modified_gmt":"2026-03-16T14:04:59","slug":"history-of-cosmetics","status":"publish","type":"page","link":"https:\/\/cosmeticseurope.eu\/cosmetic-products\/history-of-cosmetics\/","title":{"rendered":"History of cosmetics"},"content":{"rendered":"\n<div class=\"wp-block-group container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h1 class=\"wp-block-heading\">History of cosmetics<\/h1>\n\n\n\n<p>Cosmetics have a long and colourful history and have been used for thousands of years. Palettes containing traces of mixed pigments have been discovered that are around 100.000 years old. These were probably used for cave art and body decoration.<\/p>\n\n\n\n<p>The ancient Egyptians used scented oils and ointments to clean and soften their skin, as well as to protect it from the sun and wind. They even used oils and ointments to mask body odours. Heavy eye make-up was also a common beauty statement. Ancient Egyptians thought it offered protection from evil spirits and improved eyesight too.<\/p>\n\n\n\n<p>As far back as 3000 BC, people living in present-day Turkey used creams made of animal fat to soothe the skin. The ancient Greeks applied white lead to their faces to create a pale look which was fashionable at the time. They also painted their lips with a paste made of iron oxide or ochre mixed with olive oil. Kohl was used for eye shadow and to connect the eyebrows (the unibrow was considered a beautiful feature).<\/p>\n\n\n\n<p>In ancient times Chinese people stained their fingernails with colours to represent social class. Soon after, they began using rouge to colour their lips and rice powder to make their faces white. The ancient Romans made their skin paler using chalk powder, white lead and a cream made of animal fat, starch and tin oxide.<\/p>\n\n\n\n<p>In parts of North Africa, the Arabian Peninsula and South Asia, henna became popular as a hair dye and for painting complex designs on hands and feet from around 300-400 AD.<\/p>\n\n\n\n<p>Even the seafaring Vikings were at it. Both men and women used make-up, including kohl for the eyes. They also spent time grooming their hair and beards, and bathed weekly, which was unusual at the time.<\/p>\n\n\n\n<p>In the Middle Ages, the use of cosmetics spread across Europe. Pale skin was still considered attractive, with lead, chalk or flour used to lighten it. Some people even used bloodletting to try and lighten their skin. Lipstick and rouge were associated with women of \u2018bad character\u2019 such as prostitutes. Church officials were known to proclaim that cosmetics were only used by heathens and Satan worshippers!<\/p>\n\n\n\n<p>Elizabeth I of England was famous for her red hair and pale complexion, which she enhanced using white lead and vinegar. Many women made tremendous efforts to look like her, using hair dye to try and match her hair colour. Soon after, the aristocracies of England and France became obsessed by their cosmetic regimes. Pale skin, rouge and wigs were a must, and the application of beauty spots became widespread. The location of the spot was supposed to represent a particular aspect of an individual\u2019s personality!<\/p>\n\n\n\n<p>The start of the twentieth century saw the birth of the modern cosmetics industry. From around 1910, the world of entertainment played an important role in making cosmetics fashionable. The trend began with ballet and theatre stars, and later Hollywood actors, where icons such as Helena Rubinstein and Max Factor began their careers as make-up artists. As knowledge increased and standards were introduced, dangerous ingredients like tin oxide, white lead and arsenic rapidly stopped being used.<\/p>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column ps-md-5 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group mb-5 is-layout-constrained wp-block-group-is-layout-constrained\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group py-5 has-ce-lilac-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group ce--accordion has-border-color has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:var(--colour--dark-blue);border-width:2px;border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group ce--accordion--item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group ce--accordion--item--heading is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" style=\"font-size:20px;line-height:1.4\"><strong>Body Care &#8211; Key Innovations and Milestones<\/strong><\/h6>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Products:<\/strong> Soaps, antiperspirants, deodorants, body washes, shower gels, body lotions, scrubs, oils<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group ce--accordion--item--content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cp-timeline-content-timeline Cool-Content-Timeline\"><div class=\"cool-timeline-block-2913ee3e-2481-4481-a21b-13d2afc32014\"><style>.cool-timeline-block-2913ee3e-2481-4481-a21b-13d2afc32014 .cool-vertical-timeline-body{--ctlb-content-alignment: left;--ctlb-icon-color: #ffffff;--ctlb-date-fontsize: 30px;--ctlb-date-font-family: Roboto Slab;--ctlb-date-font-weight: 300;--ctlb-date-font-subset: latin;--ctlb-date-color: #8f116e;--ctlb-heading-color: #292458;--ctlb-sub-heading-color: #292458;--ctlb-line-color: #8f116e;--ctlb-icon-bg: #8f116e;--ctlb-story-border-color: #8f116e;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-true \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>2001<\/p><\/div><\/div><div class=\"timeline-block-icon\"><span class=\"timeline-block-render-icon\" style=\"fill:white\"><div class=\"iconpicker-item\" style=\"font-size:24px;color:white;padding:2px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/div><\/span><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">21st century<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Cosmetic patches<\/strong> as delivery systems; increased adoption of organic and natural products; science advances<strong> sweat management with antiperspirants<\/strong> with large inorganic polymers<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1990<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/body-care-1990.jpg\" alt=\"\" class=\"wp-image-1660\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/body-care-1990.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/body-care-1990-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1990-2000<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Technology developed using <strong>corn starch micro-spheres, which release fragrances<\/strong> upon coming into contact with sweat, to prolong antiperspirants&#8217; effects; body washes deliver moisture to dry skin<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1980<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1980-90<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Invention of <strong>liquid antibacterial hand soap<\/strong> and alcohol-based <strong>hand-sanitisers<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1970<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/body-care-1970.jpg\" alt=\"\" class=\"wp-image-1666\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/body-care-1970.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/body-care-1970-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1970-80<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Silicon&#8217;s unique properties are recognised and harnessed in antiperspirant products<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1948<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/body-care-1948.jpg\" alt=\"\" class=\"wp-image-1669\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/body-care-1948.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/body-care-1948-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1948<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The first <strong>antibacterial bar soap<\/strong> introduced synthetic antibacterial agents that were more effective than alcohol and at lower concentrations<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1916<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1916<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Scientific research by Arthur W. Stillians demonstrates <strong>aluminium salts<\/strong> serve as effective antiperspirants<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1888<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1888<\/h3>\n\n\n\n<p class=\"ctlb-block-desc\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Invention of a waxy cream to prevent the development of underarm malodour<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group ce--accordion has-border-color has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:var(--colour--dark-blue);border-width:2px;border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group ce--accordion--item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group ce--accordion--item--heading is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" style=\"font-size:20px;line-height:1.4\"><strong>Decorative cosmetics &#8211; Key innovations and milestones<\/strong><\/h6>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Products:<\/strong> Foundations, blushes, powders, eye shadows, eye &amp; lip liners, lipsticks, mascaras, nail varnishes<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group ce--accordion--item--content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cp-timeline-content-timeline Cool-Content-Timeline\"><div class=\"cool-timeline-block-12baa73d-8ef9-4e75-bd14-91cb1151c51c\"><style>.cool-timeline-block-12baa73d-8ef9-4e75-bd14-91cb1151c51c .cool-vertical-timeline-body{--ctlb-content-alignment: left;--ctlb-icon-color: #ffffff;--ctlb-date-fontsize: 30px;--ctlb-date-font-family: Roboto Slab;--ctlb-date-font-weight: 300;--ctlb-date-font-subset: latin;--ctlb-date-color: #8f116e;--ctlb-heading-color: #292458;--ctlb-sub-heading-color: #292458;--ctlb-line-color: #8f116e;--ctlb-icon-bg: #8f116e;--ctlb-story-border-color: #8f116e;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-true \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>2001<\/p><\/div><\/div><div class=\"timeline-block-icon\"><span class=\"timeline-block-render-icon\" style=\"fill:white\"><div class=\"iconpicker-item\" style=\"font-size:24px;color:white;padding:2px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/div><\/span><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">21st century<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Natural, mineral based cosmetics<\/strong> offer full-but-light coverage; foundations contain skin-clearing benefits; research proves link between physical appearance and well-being; new products <strong>adapt to personal features<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1990<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1990-2000<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Electrostatic sprays<\/strong> introduced, enabling uniform application of make-up; pigments (photochromic) are used to create light-reflecting make-up; silicon micro-fibres begin to be used in foundation<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1970<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/deco-1970.jpg\" alt=\"\" class=\"wp-image-1755\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/deco-1970.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/deco-1970-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1970-90<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Shiny shell (nacr\u00e9) pigments<\/strong>, formed from a mica base covered in a transparent layer of titanium dioxide, are used in eye shadow<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1958<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/deco-1958.jpg\" alt=\"\" class=\"wp-image-1752\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/deco-1958.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/deco-1958-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1958<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Mascara wands<\/strong> are introduced, eliminating harsh brushes<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1949<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/deco-1949.jpg\" alt=\"\" class=\"wp-image-1759\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/deco-1949.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/deco-1949-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1949<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Invention of the <strong>first kiss-proof lipstick<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1932<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/deco-1932.jpg\" alt=\"\" class=\"wp-image-1763\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/deco-1932.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/deco-1932-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1932<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The first <strong>pigmented and shiny varnishes<\/strong> are developed<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1920<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1920<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Ingredients derived from petrochemicals create an innovative revolution in makeup formulae. <strong>Bright colours<\/strong> become popular and <strong>foundations<\/strong> perfectly match skin<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1915<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1915<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The <strong>portable metal lipstick container<\/strong> (that we still know today) is first sold<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1913<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1913<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Invention of the modern form of mascara, based on coal dust mixed with Vaseline<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1873<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1873<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Invention of the first <strong>lead-free makeup<\/strong>, used primarily in theatre<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group ce--accordion has-border-color has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:var(--colour--dark-blue);border-width:2px;border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group ce--accordion--item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group ce--accordion--item--heading is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" style=\"font-size:20px;line-height:1.4\"><strong>Hair Care &#8211; Key innovations &amp; Milestones<\/strong><\/h6>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Products:<\/strong> Shampoo, conditioners, hair colourants, texturises, serums, hair sprays, growth stimulators, anti-dandruff shampoos, lotions<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group ce--accordion--item--content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cp-timeline-content-timeline Cool-Content-Timeline\"><div class=\"cool-timeline-block-c4846a7e-a278-4673-86f8-1db8fdee1f09\"><style>.cool-timeline-block-c4846a7e-a278-4673-86f8-1db8fdee1f09 .cool-vertical-timeline-body{--ctlb-content-alignment: left;--ctlb-icon-color: #ffffff;--ctlb-date-fontsize: 30px;--ctlb-date-font-family: Roboto Slab;--ctlb-date-font-weight: 300;--ctlb-date-font-subset: latin;--ctlb-date-color: #8f116e;--ctlb-heading-color: #292458;--ctlb-sub-heading-color: #292458;--ctlb-line-color: #8f116e;--ctlb-icon-bg: #8f116e;--ctlb-story-border-color: #8f116e;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-true \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>2001<\/p><\/div><\/div><div class=\"timeline-block-icon\"><span class=\"timeline-block-render-icon\" style=\"fill:white\"><div class=\"iconpicker-item\" style=\"font-size:24px;color:white;padding:2px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/div><\/span><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">21st century<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Particles containing <strong>emulsions<\/strong>&nbsp;improve the delivery of active ingredients and enable the use of natural and organic substances as ingredients; anti-ageing technology uses hair keratin to repair and rebuild ageing hair structures<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1990<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1990-2000<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Ammonia-free tone colourants<\/strong> are introduced after intensive research enables formation of colour pigments similar to the natural hair pigments<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1970<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1970-80<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Introduction of first <strong>conditioning shampoos<\/strong> (containing cationic actives to cling to and &#8220;repair&#8221; hair); molecular research allows for advancements in hair treatments and colourants<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1955<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/hair-1955.jpg\" alt=\"\" class=\"wp-image-1788\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/hair-1955.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/hair-1955-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1955<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Invention of the first <strong>hairspray<\/strong>, made by Robert Abplanalp&#8217;s invention of the aerosol can<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1940<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1940-50<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Patents are awarded for the use of <strong>thiols in hair cold-waving<\/strong>; first <strong>home hair-colouring<\/strong> product introduced<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1930<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1930<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Dr. John Breck develops <strong>pH-balanced hair-soap<\/strong>; zinc pyrithione is synthesised to fight dandruff<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1920<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/hair-1920.jpg\" alt=\"\" class=\"wp-image-1796\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/hair-1920.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/hair-1920-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1920<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">First<strong> liquid shampoo<\/strong> introduced; invention of hair products for men<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1898<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1898-1900<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Hans Schwartzkopf develops a <strong>water-soluble shampoo<\/strong>; perfumer Edouard Pinaud develops the first <strong>modern hair conditioner<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1867<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1867<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>Hydrogen peroxide<\/strong> is introduced as &#8220;water from the golden fountain of youth&#8221;, because it bleaches hair quickly<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group ce--accordion has-border-color has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:var(--colour--dark-blue);border-width:2px;border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group ce--accordion--item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group ce--accordion--item--heading is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" style=\"font-size:20px;line-height:1.4\"><strong>Oral care &#8211; Key innovations &amp; milestones<\/strong><\/h6>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Products:<\/strong> Toothpastes, mouthwashes, certain flosses, other pastes &amp; creams<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group ce--accordion--item--content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cp-timeline-content-timeline Cool-Content-Timeline\"><div class=\"cool-timeline-block-1fb0d5ab-3a73-46c3-9ebf-78e1048dde61\"><style>.cool-timeline-block-1fb0d5ab-3a73-46c3-9ebf-78e1048dde61 .cool-vertical-timeline-body{--ctlb-content-alignment: left;--ctlb-icon-color: #ffffff;--ctlb-date-fontsize: 30px;--ctlb-date-font-family: Roboto Slab;--ctlb-date-font-weight: 300;--ctlb-date-font-subset: latin;--ctlb-date-color: #8f116e;--ctlb-heading-color: #292458;--ctlb-sub-heading-color: #292458;--ctlb-line-color: #8f116e;--ctlb-icon-bg: #8f116e;--ctlb-story-border-color: #8f116e;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-true \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>2001<\/p><\/div><\/div><div class=\"timeline-block-icon\"><span class=\"timeline-block-render-icon\" style=\"fill:white\"><div class=\"iconpicker-item\" style=\"font-size:24px;color:white;padding:2px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/div><\/span><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">21st century<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">New understanding of plaque as a three-dimensional biofilm is enabling development of a new generation of oral hygiene products to fight dental plaque<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1980<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1980-90<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Oral care products with <strong>antibacterial activities<\/strong> are clinically proven to help fight gum problems<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1960<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/tooth-1960.jpg\" alt=\"\" class=\"wp-image-1807\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/tooth-1960.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/tooth-1960-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1960-70<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">First use of <strong>fluoride<\/strong> to fight tooth decay; Harald L\u00f6e demonstrates that a new compound (chlorhexidine) can prevent the build-up of dental plaque &#8211; it is now used in many mouthwashes<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1945<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1945<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">An ingredient to improve the<strong> taste of toothpaste<\/strong> (sodium lauryl sulphate) replaces soap<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1898<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/tooth-1898.jpg\" alt=\"\" class=\"wp-image-1811\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/tooth-1898.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/tooth-1898-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1898<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Patent awarded for <strong>dental floss<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1892<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/tooth-1892.jpg\" alt=\"\" class=\"wp-image-1815\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/tooth-1892.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/tooth-1892-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1892<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Invention of the <strong>collapsible toothpaste tube<\/strong> and introduction of the first <strong>mouthwash<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1780<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/tooth-1780.jpg\" alt=\"\" class=\"wp-image-1818\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/tooth-1780.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/tooth-1780-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1780<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">England&#8217;s William Addis is credited with creating the first mass-produced <strong>toothbrush<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group ce--accordion has-border-color has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:var(--colour--dark-blue);border-width:2px;border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group ce--accordion--item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group ce--accordion--item--heading is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" style=\"font-size:20px;line-height:1.4\"><strong>Perfumes<\/strong><\/h6>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Products:<\/strong> Perfumes, colognes, salves, scented oils<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group ce--accordion--item--content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cp-timeline-content-timeline Cool-Content-Timeline\"><div class=\"cool-timeline-block-d60b69c6-b392-4296-b7d1-e04b7eb09970\"><style>.cool-timeline-block-d60b69c6-b392-4296-b7d1-e04b7eb09970 .cool-vertical-timeline-body{--ctlb-content-alignment: left;--ctlb-icon-color: #ffffff;--ctlb-date-fontsize: 30px;--ctlb-date-font-family: Roboto Slab;--ctlb-date-font-weight: 300;--ctlb-date-font-subset: latin;--ctlb-date-color: #8f116e;--ctlb-heading-color: #292458;--ctlb-sub-heading-color: #292458;--ctlb-line-color: #8f116e;--ctlb-icon-bg: #8f116e;--ctlb-story-border-color: #8f116e;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-true \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>2001<\/p><\/div><\/div><div class=\"timeline-block-icon\"><span class=\"timeline-block-render-icon\" style=\"fill:white\"><div class=\"iconpicker-item\" style=\"font-size:24px;color:white;padding:2px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/div><\/span><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/perfume-2001.jpg\" alt=\"\" class=\"wp-image-1822\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/perfume-2001.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/perfume-2001-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">21st century<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Major improvements in analytical methods allow better knowledge of natural ingredients<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1991<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1991<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Nobel Prize-winning discovery that a major part of our genetic code is devoted to the sense of smell, and therefore fragrances smell differently depending on a person&#8217;s genetic &#8220;body odour profile&#8221;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1970<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1970-80<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Development of synthetic musk compounds (polycyclic musks)<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1960<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1960-70<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Gas chromatography allows improved identification and analysis of materials present in natural substances<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1950<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1950-60<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Development of new molecules (for example hedione) creates new families of perfumes<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1921<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1921<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Introduction of the first fashion house perfume <strong>using aldehydes in larger proportions<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1900<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/perfume-1900.jpg\" alt=\"\" class=\"wp-image-1839\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/perfume-1900.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/perfume-1900-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1900-14<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Launch of the first perfumes for men; discovery of aldehydes and the ability to associate them with flower extracts opens the possibility of abstract perfumes, which don&#8217;t replicate natural ingredients; launch of first mass-market perfume<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1870<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1870-80<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">First perfumes containing synthetic fragrances such as coumarine and vaniline<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1850<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1850-60<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">New raw materials synthesised from natural oils<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1709<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/perfume-1709.jpg\" alt=\"\" class=\"wp-image-1843\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/perfume-1709.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/perfume-1709-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>1709<\/strong><\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">First eau-de-cologne is created by Jean-Marie Farina<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group ce--accordion has-border-color has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:var(--colour--dark-blue);border-width:2px;border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group ce--accordion--item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group ce--accordion--item--heading is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" style=\"font-size:20px;line-height:1.4\"><strong>Skin Care &#8211; Key innovations &amp; Milestones<\/strong><\/h6>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Products:<\/strong> Cleansing lotions, moisturisers, exfoliators, facial masks, serums, toners, eye creams, hydrating &amp; anti-ageing creams, shaving creams<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group ce--accordion--item--content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cp-timeline-content-timeline Cool-Content-Timeline mt-0 mb-0\"><div class=\"cool-timeline-block-8de7805d-e095-4adf-b20c-d5a030379187\"><style>.cool-timeline-block-8de7805d-e095-4adf-b20c-d5a030379187 .cool-vertical-timeline-body{--ctlb-content-alignment: left;--ctlb-icon-color: #ffffff;--ctlb-date-fontsize: 30px;--ctlb-date-font-family: Roboto Slab;--ctlb-date-font-weight: 300;--ctlb-date-font-subset: latin;--ctlb-date-color: #8f116e;--ctlb-heading-color: #292458;--ctlb-sub-heading-color: #292458;--ctlb-line-color: #8f116e;--ctlb-icon-bg: #8f116e;--ctlb-story-border-color: #8f116e;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-true \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>2001<\/p><\/div><\/div><div class=\"timeline-block-icon\"><span class=\"timeline-block-render-icon\" style=\"fill:white\"><div class=\"iconpicker-item\" style=\"font-size:24px;color:white;padding:2px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/div><\/span><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">21st century<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Organic and natural products gain popularity; stem cell research helps address skin at the molecular level, focusing on <strong>epidermal DNA protection<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1990<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1990-2000<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Alpha hydroxy acids reverse photoageing damage and stimulate production of collagen and elastin; vitamins, ceramides and fatty acids are linked to improved skin &#8220;barrier&#8221;; retinol and retinyl esters improve <strong>anti-ageing benefits; Nano-emulsions<\/strong> transport Vitamin A; anti-blackhead patches are introduced<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1980<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/skin-1980.jpg\" alt=\"\" class=\"wp-image-1850\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/skin-1980.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/skin-1980-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1980-90<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Study finds human skin can be damaged by free-radicals which leads to development of <strong>anti-oxidant treatments; liposome encapsulation<\/strong> technology and anti-ageing creams introduced<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1970<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1970-80<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">John F. Burke and Ioannis V. Yannas of Massachusetts Institute of Technology invent <strong>artificial &#8211; or reconstructed &#8211; skin<\/strong> with countless research applications<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1965<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1965<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Discovery of <strong>liposomes<\/strong> as a delivery system for additive ingredients<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1912<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1912-1940<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Casimir Funk develops the concept of vitamins, enabling <strong>synthesis of vitamin C<\/strong>; the structure of collagen is discovered<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1900<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1900<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Isaac Lifstsch\u00fctz patents the first emulsion &#8220;water-in-oil&#8221;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1889<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/skin-1889.jpg\" alt=\"\" class=\"wp-image-1857\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/skin-1889.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/skin-1889-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1889<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">A viable way to extract glycerine, an effective water stabiliser, from the soap-making process opens the way to develop moisturisers<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group ce--accordion has-border-color has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-color:var(--colour--dark-blue);border-width:2px;border-radius:20px;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group ce--accordion--item is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group ce--accordion--item--heading is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\" style=\"font-size:20px;line-height:1.4\"><strong><strong>Cleansing lotions, moisturisers, exfoliators, facial masks, serums, toners, eye creams, hydrating &amp; anti-ageing creams, shaving creams<\/strong><\/strong><\/h6>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\"><strong>Products:<\/strong> Creams, lotions, sprays, oils, gels<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group ce--accordion--item--content is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cp-timeline-content-timeline Cool-Content-Timeline\"><div class=\"cool-timeline-block-e6b3e6e2-f8a5-41d2-86d5-1ff3388534cb\"><style>.cool-timeline-block-e6b3e6e2-f8a5-41d2-86d5-1ff3388534cb .cool-vertical-timeline-body{--ctlb-content-alignment: left;--ctlb-icon-color: #ffffff;--ctlb-date-fontsize: 30px;--ctlb-date-font-family: Roboto Slab;--ctlb-date-font-weight: 300;--ctlb-date-font-subset: latin;--ctlb-date-color: #8f116e;--ctlb-heading-color: #292458;--ctlb-sub-heading-color: #292458;--ctlb-line-color: #8f116e;--ctlb-icon-bg: #8f116e;--ctlb-story-border-color: #8f116e;}<\/style><div class=\"cool-vertical-timeline-body ctlb-wrapper both-sided left\"><div class=\"cool-timeline-block-list\">\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-true \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>2007<\/p><\/div><\/div><div class=\"timeline-block-icon\"><span class=\"timeline-block-render-icon\" style=\"fill:white\"><div class=\"iconpicker-item\" style=\"font-size:24px;color:white;padding:2px\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm80 248c0 44.112-35.888 80-80 80s-80-35.888-80-80 35.888-80 80-80 80 35.888 80 80z\"><\/path><\/svg><\/div><\/span><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<figure class=\"wp-block-image size-full ctlb-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"346\" height=\"230\" src=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/sun-2007.jpg\" alt=\"\" class=\"wp-image-1870\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/sun-2007.jpg 346w, https:\/\/cosmeticseurope.eu\/wp-content\/uploads\/2024\/11\/sun-2007-300x199.jpg 300w\" sizes=\"auto, (max-width: 346px) 100vw, 346px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">21st century<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Sunscreens begin to contain a fixed ratio of <strong>UVB and UVA filters<\/strong>; products with light and transparent textures, spray-on sunscreens up to SPF50+, disappearing coloured products (for children) are introduced<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>2006<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">2006<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\"><strong>EU provides recommendation<\/strong> on efficacy and labelling of sun care products, supported by Colipa<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1990<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1990-2000<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Sunscreen protection levels are enhanced by use of <strong>new UVA filters<\/strong> and <strong>nano-pigments<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1950<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1950-1970<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">&#8220;The Tanning Years&#8221; when the damaging effects of UV rays were not known; 6 organic <strong>UVB filters<\/strong> become available; Franz Greiter introduces the &#8220;<strong>Sun Protection Factor<\/strong>&#8220;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1936<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1936<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Eugene Schueller invents first <strong>sunscreen<\/strong>; mass-marketing shortly follows in USA, Australia, Germany &amp; France<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1932<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1932<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">The international Commission on Illumination determines UV rays should be categorised into UVC, UVB and UVA<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-right\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1928<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1928<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">UVB rays identified as potentially carcinogenic<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cp-timeline-content-timeline-child swiper-slide\"><div class=\"timeline-content icon-false \"><div class=\"timeline-block-timeline ctl-row  position-left\"><div class=\"ctl-6 timeline-block-time\"><div class=\"story-time\"><p>1921<\/p><\/div><\/div><div class=\"timeline-block-icon\"><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 512 512\" height=\"1em\" width=\"1em\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg><\/div><div class=\"ctl-6 timeline-block-detail\"><div class=\"story-details\"><div class=\"story-content\">\n<h3 class=\"wp-block-heading ctlb-block-title\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">1921-1927<\/h3>\n\n\n\n<p class=\"ctlb-block-desc has-roboto-font-family\" style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Complete sunburn-causing UV spectrum is identified<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2em\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>History of cosmetics Cosmetics have a long and colourful history and have been used for thousands of years. Palettes containing traces of mixed pigments have been discovered that are around 100.000 years old. These were probably used for cave art and body decoration. The ancient Egyptians used scented oils and ointments to clean and soften [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5146,"parent":14,"menu_order":61,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-33","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/pages\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":263,"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/pages\/33\/revisions"}],"predecessor-version":[{"id":5173,"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/pages\/33\/revisions\/5173"}],"up":[{"embeddable":true,"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/pages\/14"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/media\/5146"}],"wp:attachment":[{"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/media?parent=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}