{"id":2411,"date":"2024-11-20T16:56:26","date_gmt":"2024-11-20T16:56:26","guid":{"rendered":"https:\/\/cosmeticseurope.eu\/?page_id=2411"},"modified":"2026-03-16T14:10:00","modified_gmt":"2026-03-16T14:10:00","slug":"green-claims-directive-gcd","status":"publish","type":"page","link":"https:\/\/cosmeticseurope.eu\/policy-corner\/green-claims-directive-gcd\/","title":{"rendered":"Green Claims Directive (GCD)"},"content":{"rendered":"\n
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Green Claims Directive (GCD)<\/h1>\n\n\n\n

The Green Claims Directive<\/a> is a legislative proposal from March 2023 aimed at addressing greenwashing. It is part of a broader EU push to empower consumers in the green transition. More specifically, it is part of the broader European Green Deal, which aims to make the EU climate-neutral by 2050, and aligns with the Circular Economy Action Plan and Sustainable Product Initiative. It addresses increasing consumer demand for transparency and truth in sustainability claims and is designed to combat deceptive green marketing practices. <\/p>\n\n\n\n

The proposed directive sets out new requirements to ensure that businesses provide reliable, accurate, transparent, information and verifiable environmental claims to protect consumers from being misled and helping them making better choices that align with their sustainability goals.  <\/p>\n\n\n\n

Companies must substantiate their environmental claims with scientific evidence. This evidence must be clear, specific, and based on verifiable data verified via an ex-ante verification system (Article 10).  <\/p>\n\n\n\n

The proposed directive also seeks to regulate or ban self-declared environmental labels that aren\u2019t verified by independent third-party certification schemes. Only certified or verified labels will be allowed, reducing consumer confusion misleading eco-labels (Article 7).  <\/p>\n\n\n\n

If companies fail to meet these requirements, they may face penalties. National authorities in member states will be responsible for enforcing these rules and penalizing misleading claims (Article 17).  <\/p>\n\n\n\n

Related resources<\/h4>\n\n\n\n
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JOINT INDUSTRY STATEMENT<\/strong><\/p>\n\n\n\n

July 2025<\/p>\n<\/div>\n\n\n\n

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Businesses need good legislation in the EU: The current Green Claims Directive misses the mar<\/strong>k<\/p>\n\n\n\n

Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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JOINT INDUSTRY STATEMENT<\/strong><\/p>\n\n\n\n

February 2025<\/p>\n<\/div>\n\n\n\n

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Businesses call on the EU co-legislators to clarify, harmonise and simplify the Green Claims Directive to ensure the adoption of a framework safeguarding businesses\u2019 competitiveness the Green Claims Directive<\/strong><\/p>\n\n\n\n

Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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COSMETICS EUROPE STATEMENT<\/strong><\/p>\n\n\n\n

June 2024<\/p>\n<\/div>\n\n\n\n

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Cosmetics Europe welcomes the Council\u2019s General Approach on the Green Claims Directive<\/strong><\/p>\n\n\n\n

Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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JOINT INDUSTRY STATEMENT<\/strong><\/p>\n\n\n\n

June 2024 <\/p>\n<\/div>\n\n\n\n

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Industry calls on the Council of the European Union to establish a certain and pragmatic framework under the Green Claims Directive<\/strong><\/p>\n\n\n\n

<\/a>Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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JOINT INDUSTRY STATEMENT<\/strong><\/strong><\/p>\n\n\n\n

April 2024 <\/p>\n<\/div>\n\n\n\n

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Joint statement in reference to \u201cthe ban of green claims for products containing hazardous substances\u201d in the Green Claims Substantiation Directive (GCD). <\/strong><\/p>\n\n\n\n

<\/a>Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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COSMETICS EUROPE<\/strong> STATEMENT<\/strong><\/p>\n\n\n\n

March 2024 <\/p>\n<\/div>\n\n\n\n

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Cosmetics Europe welcomes the European Parliament\u2019s position on the Green Claims Directive <\/strong><\/p>\n\n\n\n

Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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JOINT INDUSTRY STATEMENT<\/strong><\/strong><\/p>\n\n\n\n

January 2024<\/p>\n<\/div>\n\n\n\n

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Joint statement in reference to \u201cthe ban of green claims for products containing hazardous substances\u201d in the Green Claims Substantiation Directive<\/strong><\/p>\n\n\n\n

Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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PUBLICATION<\/strong><\/p>\n\n\n\n

December 2023<\/p>\n<\/div>\n\n\n\n

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Cosmetics Europe’s argumentative paper against the ban on environmental claims for products containing hazardous substances<\/strong><\/p>\n\n\n\n

Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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PUBLICATION<\/strong><\/p>\n\n\n\n

December 2023<\/p>\n<\/div>\n\n\n\n

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Cosmetics Europe’s information paper on the regulatory framework of cosmetic product claims and advertising <\/strong><\/p>\n\n\n\n

Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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POSITION PAPER<\/strong><\/p>\n\n\n\n

November 2023<\/p>\n<\/div>\n\n\n\n

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Cosmetics Europe’s Position Paper on the Green Claims Directive Proposal<\/strong><\/p>\n\n\n\n

Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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JOINT INDUSTRY STATEMENT<\/strong><\/strong><\/p>\n\n\n\n

November 2023<\/p>\n<\/div>\n\n\n\n

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Banning green claims on products containing certain substances can hinder innovation and progress in sustainability<\/strong><\/p>\n\n\n\n

Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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PUBLICATION<\/strong><\/p>\n\n\n\n

August 2022<\/p>\n<\/div>\n\n\n\n

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Cosmetics Europe response to the inception impact assessment on the legislative proposal on substantiating green claims<\/strong><\/p>\n\n\n\n

Read more<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Green Claims Directive (GCD) The Green Claims Directive is a legislative proposal from March 2023 aimed at addressing greenwashing. It is part of a broader EU push to empower consumers in the green transition. More specifically, it is part of the broader European Green Deal, which aims to make the EU climate-neutral by 2050, and […]<\/p>\n","protected":false},"author":2,"featured_media":5146,"parent":13,"menu_order":44,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-2411","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/pages\/2411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/comments?post=2411"}],"version-history":[{"count":27,"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/pages\/2411\/revisions"}],"predecessor-version":[{"id":4731,"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/pages\/2411\/revisions\/4731"}],"up":[{"embeddable":true,"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/pages\/13"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/media\/5146"}],"wp:attachment":[{"href":"https:\/\/cosmeticseurope.eu\/wp-json\/wp\/v2\/media?parent=2411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}